So What?!
One of the key things that anybody looking to market online needs to have an understanding of, or the ability to write, is good copy. In fact you can easily make a good living doing nothing but writing copy that sells.
One of the best tips I have heard about ensuring you are writing good copy, [...]
In Conclusion…
This is the final part of our series on effective advertising, if you missed part eleven you can check it out here: “Takeaway Selling To Increase Urgency”
Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell.
Effective advertising doesn’t always use “grammatically correct” [...]
Takeaway Selling to Increase Urgency
This is part eleven of our series on effective advertising, if you missed part ten you can check it out here: “The Structure Of AIDAS”
When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond [...]