The Structure Of AIDAS
This is part ten of our series on effective advertising, if you missed part nine you can check it out here: “Write To Be Scanned…”
There’s a well-known structure in successful sales letters, described by the acronym AIDA.
AIDA stands for:
Attention
Interest
Desire
Action
First, you capture your prospect’s attention. This is done with your headline and lead. If your ad [...]
Write To Be Scanned…
This is part nine of our series on effective advertising, if you missed part eight you can check it out here: “The More You Tell, The More You Sell”
Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect [...]
The More You Tell, The More You Sell
This is part eight of our series on effective advertising, if you missed part seven you can check it out here: “The Headline”
The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I would [...]