Complete Your Niche Research…
Posted on | September 12, 2008 | 1 Comment
Missed the third part in the series? You can access it here: More Research Ideas For Your Niche…
Ok, so the next thing you can do is check to see how many magazines there are on the subject of your chosen niche. There are two places you can go online for that:
Magazines.com – http://www.magazines.com
and Amazon – http://www.amazon.com/exec/obidos/tg/browse/-/599858/
At each site, search by category to find the magazines in your niche. Obviously the more the better, up to a point. For example, golf has a lot of magazines, but it’s not a good niche by itself. It needs to be more targeted. But in that case you can always get more targeted sub-niche ideas within that topic by looking at the types of magazines for that topic.
Now, as good as these sites are for finding magazines, you’ll still going to need to go to a bookstore that carries lots of magazines and browse through the ones in your niche. Why?
Because you want to see what kinds of ads are in them. You need to know who else is selling what, and it will also tell you whether the people in this niche spend money. And the ads will not only tell you that, but they will also tell you what the people in this niche spend their money ON. And if you want to know which ads keep appearing (because then you’ll know they are making money), you will want to pick up several issues in a row of the same magazine, if possible.
Ok. By now you should have a pretty good niche market to test. And by knowing what kinds of informational products are selling, you can start to formulate the content you’re going to use for your test. This is where you should go to niche-specific sites.
So, set up a mini-course on your autoresponder with your content.
Mini-courses are better than just a free report to get people to opt in, because the free report is a one shot deal. You want to “train” them to be on the lookout for your emails, to anticipate them and open them. That way when (or if) your offer shows up in their inbox, it may have only been a day or two since they last heard from youe, not weeks or months ago when they got their free report (in that case they’ll likely forget they signed up for your list and promptly delete your offer, unsubscribe, or report it as spam).
If you have a free report you want to use, then simply break it up for your mini-course. But as this is a new niche, it’s unlikely you’ll have a report yet.
You can then set up some very targeted PPC ads using Adwords and you want to match each ad group to the keywords as closely as possible, then turn it all on and start building your list.
So where’s the product, you ask?
Well, at this point, you don’t know for certain how much traffic you’ll get or whether they’ll opt in or not, never mind whether they will purchase your product. You have an idea, due to your research, but now you want hard numbers to back it all up before investing any more of your time and money. Hence, the testing.
Join me for the final part in this series where you will learn what to look out for during your testing, and how you can then build on this to successfully launch your own product.
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September 15th, 2008 @ 12:40 pm
[...] Missed the fourth part in the series? You can access it here: Complete Your Niche Research… [...]