In Conclusion…
Posted on | October 22, 2008 | No Comments
This is the final part of our series on effective advertising, if you missed part eleven you can check it out here: “Takeaway Selling To Increase Urgency”
Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell.
Effective advertising doesn’t always use “grammatically correct” English. It uses short sentences, fragments. Like this.
It convinces you to buy, and buy now. Period.
It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic.
It paints a compelling picture and irresistible offer that forces your prospect to act and act now! And if it doesn’t, then you drop that ad like a hot potato and go with one that does.
Effective persuasion is like your top salesperson–the one who continues to break all your sales records year after year–on the job 24 x 7, multiplied by thousands or millions! Just imagine if that salesperson, the one with proven results, could be multiplied as much as you wanted.
Now that would be effective (and cost-efficient) marketing!
And that’s the kind of proven marketing you need to employ.
We hope you’ve enjoyed this series about the top tips for successful advertising and you are able to put many of these techniques to practise in your own business.
If you missed any in the series, you can access them all here:
- Focus on Them, Not You…
- Emphasize Benefits, Not Features…
- Pushing Emotional Hot Buttons…
- Incorporating Proof and Believability
- The Unique Selling Proposition (USP)
- The Headline…
- The More You Tell, The More You Sell
- Write To Be Scanned…
- The Structure Of AIDAS
- Takeaway Selling to Increase Urgency
Good luck with creating your own advertising and sales copy!
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